Pooja Gurudatt

Multifaceted-designer with a focus on product design, software engineering, entrepreneurship.

A young woman with long hair wearing a black knit hat, smiling at the camera, sitting at a table in a cafe with a blurred background and a window to her right. 
Hello

Warm greetings! I'm Pooja Gurudatt, a Product Designer based in Raleigh - Durham. Thrilled to welcome you to my portfolio!

My passion lies in crafting seamless digital experiences. My goal? Elevate users, infuse joy into their journey, and weave impactful stories through design. Advocating for users and businesses alike, I believe in the power of meaningful design to shape successful narratives.

I currently own and run Elevenly House Design Studio and work in product design & strategy with global clients. I also am the creative team lead at GenShe RTP as well as the Raleigh Chapter Ambassador for Women’s Social Club! 

When I’m not working, I indulge in my myriad of hobbies such as reading, sewing dresses, making bags, pottery, biking and travel, photography, blogging, poetry, dancing. 

Know more about me, what I do and my work experience by clicking the button below!

What I do
A woman working at a white desk with a laptop, an open book titled 'The Tipping Point,' a cup of tea, a cluttered desk mat, a planner open to September 2015 with a pen, and a potted plant.

TECH

Software Engineering, Product Development, Information Architecture, Full Stack Front-End Engineering, Customer Centric Management, Product Management, Digital Marketing, Research, Product Strategy, Product Lifecycle Management.

A wall with printed photos and documents taped to it, some displaying black-and-white images of women, and one showing a woman in a black dress in a room with large windows. A person's hand is taping a photo to the wall.

DESIGN

UX Design, Product Design, UI Design, Visual Design, Graphic Design, Mockups, Wireframes, Prototypes, Storyboards, User Centric Design, Branding, Identity, Design Systems, Web Design, Responsive Design, Creative Direction, Pattern Design, Surface Design, Print Design.

Paintbrushes with paint stains in a cup, paint cans, and jars in a dusty, cluttered shelf.

ART

Illustrations, Paintings, Invitations, Cover Art, Abstract Art, Art Prints, Commissioned Pieces, Photography, Digital Art, Poetry, Blogging, Pottery, Dancing, Singing, Film-Making, Theatre.

Select Projects
A silver laptop on a wooden table displaying a website with a photo of two women in black dresses and white text that says "What are we renting today?" There is a black and white book beside the laptop.

RETURN SOON

Product design, research, branding & identity.
Bringing to life a vision of an online rental search engine for renting and reselling the best in high fashion. Sustainable, mindful, thoughtful design decisions backed with high quality UX.

Smartphone displaying a ridesharing app on a beige textured couch next to a dark marble surface.

CARPOOLWORLD

UXR, UXD, Product Design, Branding, Testing.
Carpoolworld helps match users for their transporting needs. It matches drivers and carpoolers based on source and destination as well as has corporate collaborations to enable easier transportation for employees to and from work. 

A glass bottle of Tresor face serum surrounded by smooth, textured rocks on a white surface.

TRESOR BEAUTY

Creative direction, branding & identity.
Curating a brand new identity for Tresor, an organic, wholistic & natural beauty brand. Designed to delight with recyclable packaging, non-toxic materials & all natural ingredients.

A stylized black symbol resembling a trident with decorative elements, centered amid concentric circles, and the word 'AUM' in large, elegant font at the bottom right of the image.

AUM

Identity, Product Design, Creative Direction.
Kaizen is when career goals meets with art, creativity, technology and spirituality in this Project Aum! Bringing to the world the non-profit called Aum-Namah-Shivaya.com that is a digital encyclopedia with information and resources about Lord Shiva.

Smartphone on a white laptop with wireless earbuds and a marble-patterned case, resting on textured beige and white fabric.

COASTLI

UX Design, Product Design, Branding.
Coastli is a cashless system which enable NJ beach-goers to buy tickets and beach passes online, store badges and access a plethora of other useful features to create a seamless beach experience! 

Computer screen displaying analytics dashboard with graphs, pie chart, and social media icons.

ABODE

UI Design, Visual Design.
To create a custom real estate data and analytics dashboard that enables and empowers ABODE's team members and stakeholders to keep track of essential statistics and information needed to make high precision decisions.

A sign for Sculpt Yoga Studio mounted on the corner of a brick building.

SCULPT YOGA STUDIO

Product design & development, brand & identity.
Serenity, minimalist studio space, Japanese tea lounge, fresh juice bar & inviting meditative spaces make up this gorgeous soho yoga studio.
Bespoke interiors match this brand.

Laptop computer floating on a beige round platform with three metallic spheres around it, set against a neutral background with abstract shapes.

Research, UX Design, Creative Direction.
Transforming a legacy website into modern user friendly product with the help of UX Research and information architecture! Watch how I take on the role of fairy design god-mother to give this old site a facelift and create a stunning new site.

YALE SCHOOL OF ARTS

A black and white photo showing a person in scuba gear holding a spear gun and a seahorse logo with a beaker outline in the foreground.

STEVE UILIS

Brand & Identity design, portfolio website.
Helping a visionary & iconic ocean photographer bring his authentic essence & personality into an identity brand design. Also adding in a custom portfolio website to match!

A woman in brown business attire sitting at a wooden desk, working on a laptop with fabric swatches, a notebook, and a pair of glasses nearby. 
Why work with me?

I offer a streamlined, user-focused design process that removes the stress from you while maximizing your business growth. With over 10 years of proven excellence, I blend technology, design, and art to create mindful, sustainable strategies. My collaborative approach ensures bespoke branding, custom art, and high-value identity designs that align with your business essence. Prioritizing user experience, I craft products that not only inspire but also drive ROI—helping you showcase work you’re truly proud of.

Kind Words + Testimonials

  • Pooja and I worked together on multiple projects all the way from our MBS grad program at Rutgers to working with clients like Return Soon. It’s always been a pleasure! We end up having a ball working on projects together because she blends so well with all kinds of people. She’s an A+ team player and listens to clients, users and builds beautiful user-centric designs. The project we collaborated on needed branding, a refreshing new design, flows and also needed to be integrated with code, which Pooja took the lead for and delivered seamless and beautiful designs.

    - RIDHI -

  • I had the privilege of working with Pooja Gurudatt on a User Experience Design project, and I was consistently impressed by her exceptional performance. Pooja demonstrated a deep understanding of UX principles and brought innovative solutions to every challenge we faced. She has a keen eye for detail, ensuring that both the design and functionality aligned perfectly with user needs. Her proactive approach, clear communication, and collaborative spirit were key to the project’s success. Pooja is not only highly skilled but also incredibly dedicated, often going above and beyond to ensure quality results. She was a driving force in keeping the team motivated and on track. I highly recommend Pooja for any role or project that requires creativity, expertise, and a results-driven approach. She would be an asset to any team.

    - MUHAMMAD -

  • Pooja and I worked together at Rutgers. She is a good person and was very easy to connect with her. Pooja is a hard-working and creative. She very well knows how to utilize her knowledge and creativity from UXD (User Experience Design). She is honest and worked great with all the team members. She made sure of her deliverables that were perfectly researched and well planned out. It was a pleasure working with her. I wish her all success in her future endeavors.

    - SHRADDHA -

  • Experienced professional with expertise in UX design ! Highly motivated and delivers quality products. Strongly recommended for any website designs or user experience enhancements.

    -PRAMOD PRAKASH

SEND ME AN

Enquiry

TODAY!

Do you have any projects in mind or need to get in touch with me today? Click the button below to send me an email enquiry! I would be happy to chat about work opportunities, new projects, talk about all things tech + design, collaborate with fellow designers, creative and brands. So go ahead and say hello :)